Mountain Hardwear appointed Adams Outdoor Sales in the Upper Midwest as its newest regional sales representation.

“It’s a really exciting time of growth for Mountain Hardwear right now, and I’m looking forward to bringing on Adams Outdoor Sales to continue our momentum in the Upper Midwest Region,” said Sablle Scheppmann, national sales manager. “The energy and professionalism that Adams Sales continuously provides is second to none and will help us ensure the continued support, high service levels and partnership with our dealers.”

Based in Grand Rapids, MI, Jake Adams and Lauren Adams are co-owners and principals at Adams Outdoor Sales. Established in 2018, Adams Outdoor Sales will oversee sales and service efforts in Minnesota, Wisconsin, Michigan, Illinois, Indiana, Ohio, Kentucky, Missouri, Iowa, Kansas, Nebraska, South Dakota, and North Dakota.

“We’ve been a part of the outdoor industry for many moons, and love that we can play a small role in inspiring people to get outside and explore,” said Lauren Adams. “We are looking forward to working with the Mountain Hardwear team and dealer base on doing exactly that in the Midwest.”