College Outside, the primary collegiate sales channel for the outdoor industry, has partnered with Mountain Hardwear. Mountain Hardwear, owned by Columbia Sportswear, joins 60 existing brands in the program.
“Mountain Hardwear’s goal is to inspire everyone to go into the mountains to discover what they are capable of and responsibility experience the awe of nature,” said Sablle Scheppmann, national sales manager, Mountain Hardwear. “We are looking forward to our partnership with College Outside to do just that and more effectively reach University recreation programs and the overall college demographic.”
College Outside is a vendor to over 475 universities around the country and features a member’s-only website. The site makes gear accessible to outdoor education groups at wholesale prices.
“By giving brands access to an untapped demographic, we’re impacting the next generation’s buying habits and increasing participation in the outdoors,” said College Outside founder and CEO Sarah Lockwood.
Photo courtesy College Outside
