Mountain Hardwear has launched an improved website, which is designed to be far easier to navigate and more helpful to consumers to educate themselves about the company. The web site was launched earlier this fall and, according to MTH, early customer reviews have been very positive.
“We want the new site to be a great initial resource, resulting in many more consumers visiting retailers to buy Mountain Hardwear products,” said Marketing Director Phyllis Grove. The company worked with Portland, Oregon-based White Horse Studios to revamp the web site. “Not only is the product information more complete and easier to access, but weve built an improved product comparison tool. Now, you can line up a shell against a soft shell, for instance, and make an educated comparison and choice,” Grove said.
In addition to being an educational tool, the web site better represents the Mountain Hardwear brand, culture and the technology that goes into the product designs. “We sponsor some amazing outdoor athletes,” said Grove. “The web site is now the best resource for information about them and their accomplishments, as well as the many events which we sponsor.”
The new website is just one of many changes in the works at the company. Mike Wallenfels, Mountain Hardwears president, has been at the helm just under a year. In that time the company has filled several new positions which became necessary to accommodate the companys growth over the last several years. The new hires have been primarily in design and sourcing, international sales and marketing. Over the last year the company launched the new ExodusTM backpack line to the trade, completely revamped its international sales structure and launched the new Radical Thinking advertising campaign after a two-year advertising hiatus.
In December, Mountain Hardwear will also start a monthly email newsletter to interested consumers. The e-newsletter will highlight athletes, events and product information appropriate to the current season.
