Mountain Hardwear named Matt Burbach director of marketing. This role will report directly to Mountain Hardwear president, Joe Vernachio and is responsible for connecting all brand marketing efforts across direct-to-consumer, e-commerce, wholesale, and distributor channels, both domestically and globally.
“Between his professional background and personal enthusiasm for this industry and climbing specifically, we are excited to have Matt at the helm of marketing,” said Vernachio. “Since he joined Mountain Hardwear four years ago, Matt has been an integral part of evolving the look, feel and ethos of the brand, and stands to continue driving increased cohesion and creativity in our marketing department in his role as director.”
Most recently, Burbach served as director of marketing content & creative and refining a new athlete and ambassador program. Prior to his time overseeing marketing content and creative, he spent time as a sports marketing manager for Mountain Hardwear.
Photo courtesy Mountain Hardwear
