Mountain Hardwear Inc., a wholly owned subsidiary of Columbia Sportswear Co. named Joe Flannery to serve as vice president of global marketing with responsibility for the Mountain Hardwear and Montrail brands.
Over his 20-year career, Flannery, 39, has served in leadership roles with some of the world's largest athletic and outdoor brands, including vice president of global marketing at The North Face, global vice president and general manager of the Originals Division at Adidas, and senior international product merchandising manager at Nike-Bauer Hockey. His experience also includes incubating several successful start-up companies, serving in roles ranging from venture capitalist to founder to senior manager.
“I'm thrilled to have on board a proven leader and seasoned strategist like Joe to develop global marketing programs that will drive consumer demand for Mountain Hardwear and Montrail,” said Topher Gaylord, president of Mountain Hardwear. “Joe's unique breadth of experience working with world class brands at a global level, as well as with small, developing brands housed within a larger corporate brand portfolio, gives me confidence that he's the right leader to take our marketing efforts to the next level.”
“With a long history in the outdoor and sporting goods industry, I have a deep appreciation for Mountain Hardwear's and Montrail's reputation and high performance demands among consumers and retail partners around the world,” said Flannery. “I consider it a privilege to help lead the marketing efforts behind such esteemed brands and look forward to pursuing the opportunities that lie ahead.”
