Motocaddy, the electric caddy brand, strengthened its U.S. sales team by appointing two industry veterans to drive further sales through green grass accounts and build on opportunities with big box retailers.
The new joint Vice Presidents of Sales, Mike Samoles and Andy Warren, have over 50 years of golf industry experience between them and join the brand following a reported record growth of 42 percent last year.
“I’m delighted to welcome Mike and Andy to the team who between them bring a wealth of experience and knowledge, and I’m confident they can hit the ground running to continue the momentum we have in the market right now,” said Motocaddy CEO John Helas. “We’re in a strong position at the moment with the electric caddy sector becoming increasingly more popular with U.S golfers and it’s important that we keep investing in the business to service our expanding retailer network and support continued growth,” he added.
A touring professional for four years, Samoles, a Californian native, re-joins Motocaddy following roles as an inside sales rep for nearly seven years at TaylorMade and two years as the global aftermarket sales manager for Lamkin Grips. He also has over two decades of experience working in golf retail and across green grass accounts.
“I know the Motocaddy brand well and its products are the best on the market, so I’m really looking forward to getting on the road and showcasing the new models, especially to those that haven’t seen the great features on offer across our award-winning range,” said Samoles a four-year starter on the San Diego State University Golf Team.
Warren joins Motocaddy from PGA Magazine, spending five years as the relationship manager, developing and leading new platforms to service golf industry professionals while generating new revenue streams for the company. An experienced PGA Professional with a diverse background in the golf industry across marketing, sales, editorial content, and event planning, including over a decade of working in golf retail at The Bridges at Rancho Sante Fe, where he was head pro.
“I’ve worked across many different areas of the golf industry and am excited to be taking on this opportunity with Motocaddy at a time when North American golfers are appreciating the benefits of walking the course more than ever,” said Warren. “I look forward to showing my fellow PGA Professionals how electric caddies can add to their facility’s experience and provide a new source of revenue. We have a great rental fleet program, including fully integrated GPS systems that will not only offer a strong additional revenue stream but a great experience for golfers who want to make their walk more enjoyable,” he added.
Motocaddy launched its North American operation in 2020 to offer U.S.-based sales, service, and distribution. Last year, the brand opened a new larger warehouse and customer care center in Vista, CA, to support growing demand from U.S. golfers wanting to walk the course with electric-powered carts. Motocaddy also partners with MKRAK, one of Canada’s largest distributors of golf products, to offer more Canadian golfers access to its products through a National Service Centre at MKRAK’s headquarters in Montreal.
Motocaddy reported selling over 600,000 electric caddies worldwide. With models available in over 40 countries, Motocaddy is a global company that enables golfers to play for longer and more often.
Images courtesy Motocaddy
