Motiv Running has launched a new running and fitness focused media platform that aims to provide runners of all levels with connection, information and inspiration to be fit and live a healthy, active lifestyle.
A key innovative element for Motiv Running will be its digital platform at MotivRunning.com. The new site will serve as a daily resource for all running enthusiasts by providing them original content through long-form running culture, reliable service articles and compelling videos that will bring to life the voices and stories of the sport. The editorial will be led by running media industry veteran Brian Metzler, who will serve as the site’s content director.
“We’re creating a leading-edge digital platform that will serve runners of all ages and abilities, both on a national and local basis,” Metzler said. “Our goal is to provide reliable training, gear and injury-prevention content, as well as innovative content that entertains and inspires novice, intermediate and advanced runners.”
Among the notable journalists joining Metzler in contributing to the editorial mix at MotivRunning.com are Mario Fraioli, Matt Hart, Lisa Jhung, Adam Chase, Susan Lacke, Allison Pattillo and Matt Fitzgerald. Supporting this team are legendary athletes and personalities from the sport who will contribute as guest authors and columnists, including Kara Goucher, Nick Symmonds, Alexi Pappas, Kilian Jornet, Desi Linden and Joe Gray.
Founded in 2015 by President Chris Colón, Motiv has spent the last 24 months identifying and partnering with more than 25 running races and triathlons that are pillars of tradition in their respective communities.
JetBlue Long Beach Marathon, Surf City Marathon & Half Marathon, Napa-to-Sonoma Wine Country Half Marathon, Portland Shamrock Run and The Philly Love Run are just a few of the iconic events in the portfolio.
Motiv Running’s key differentiator is focusing on and growing the unique elements that make local events so appealing. Colón believes this strategy is counter to the current industry trend of “aggregating properties under a homogeneous corporate brand with a repetitive theme,” according to Motiv Running’s statement.
“Our aim is to maintain and cultivate our roots in the running world,” Colón said “We have assembled an expert team of passionate people who have been in the running industry for a long time. With their knowledge of the global running scene combined with a focus on local events, our goal is to improve the runner experience and help runners connect both digitally and at our live events.”
