O.F. Mossberg and Sons, Inc., America’s oldest family-owned and operated firearms manufacturer, announced the hiring of marketing executive, Richard (Rich) Kirk, to the role of senior director of marketing, effective January 1, 2018. Kirk brings 15 years of experience in various marketing capacities with consulting, financial and manufacturing-focused corporations; most recently serving as head of marketing communications for Kimber Mfg., Inc.
In his new role, Kirk will be responsible for developing and implementing Mossberg’s corporate brand strategies; website management and digital initiatives including new product campaigns, consumer promotions and web advertising; oversight of corporate partnerships; and trade show/event management. Kirk will also manage Mossberg’s internal marketing team as well as direct the company’s creative agency initiatives.
“Rich will be a tremendous asset to the Mossberg team as he brings a solid industry foundation combined with his business marketing experience,” commented John MacLellan, Mossberg’s vice president of sales and marketing. “Rich’s passion for the shooting sports coupled with his business acumen will provide valuable insight into the Mossberg customer base and our industry partnerships.”
“I am deeply honored to have the opportunity to join such an iconic American brand, talented team and great corporate culture,” said Kirk. “Mossberg has an outstanding line of quality products, and I’m excited for the opportunity to expand brand awareness and reach into new segments within the marketplace.”
Kirk will be based at the company’s headquarters in North Haven, CT.
