Moosejaw, the muti-channel retailer of outdoor gear and apparel, will be part of the new Google Local Availability feature that recently launched.
“We're really excited to be included with this new feature,s aid Kate Runyon, Moosejaw's Internet Marketing Manager. “We offer a lot of hard-to-find outdoor products, so this will really help drive people into our stores. We see Google Local converting some online shoppers back to local, as they discover specialty retailers like Moosejaw.”
Google Local Availability will be both available for online and mobile shoppers. The participating retailers upload inventory feeds from all their retail locations, along with their online availability and Google will offer options that are both online and in store fronts that are in close proximity to the customer.
'Google Local Availability should really drive sales, not just traffic, as this program is designed to bring in buyers that know the product that's in stock at a price they like,” said Eoin Comerford, SVP of Marketing and Technology.