Moosejaw Mountaineering named Eoin Comerford, formerly senior vice president of marketing and technology, its president and CEO.
Comerford has been with Moosejaw since 2008 and is replacing Harvey Kanter, who resigned to take the CEO post at online jewelry retailer Blue Nile.
“Where else could you release a catalog where customers use an X-Ray iPhone app to see models in their underwear, almost lose an eye in an office Nerf gun fight, and run a free beer promo all in the same year? No place but Moosejaw.” Comerford commented. “I’m excited to lead Moosejaw to even more amazing customer engagement and innovative brand marketing.”
Comerford has over 21 years of industry experience, with leadership roles at AJ Prindle, Ford Unlimited and Arthur Andersen. At Moosejaw Comerford was critical in a number of innovations, including a true multi-channel retail platform, mobile point-of-sale checkout in Moosejaw shops, and a fully functional mobile version of the e-commerce site, Moosejaw.com.
“It really has been a great time: falling in love with this brand and then pushing the company to so many new places,” added Comerford.
“We are very pleased to turn the reins over to Eoin,” said Jed Johnson, Board Chairman and Senior Partner of Parallel Investment Partners. “We’re confident that he will continue to execute the strategic direction that has driven Moosejaw to double industry growth over the past two and a half years.”
Based in Madison Heights, MI just north of Detroit, Moosejaw has grown rapidly online by focusing on college students. In January, the company announced plans to expand its brick-and-mortar locations from seven to 12 locations in 2012, including a store that opened in Natick, MA earlier this month.
