MontBell America announced that it will add a new distribution and service center in Boulder, Colorado.

The 7000 square feet facility located in Wilderness Place in Boulder will serve as a distribution and service center for its own retail operation and retailers in the US market. This facility will also function as its North America corporate office.

MontBell America started its wholesale operations in mid 2002 and opened its Boulder flagship store in November 2002 in the heart of Boulder's Pearl Street Mall. It now distributes through its own retail operation as well as its network of retailers in 15 states. REI also carries selected MontBell products through their network as well as their online web site.

“The State of Colorado welcomes the expansion of such an internationally recognized outdoor clothing and equipment company. MontBell's expansion in Boulder Colorado proves the desirability of locating a major overseas player here in one of the premier outdoor centers of the world,” said Edgar Johansson, Director-Asia, State of Colorado's Office of Economic Development & International Trade.

Isamu Tatsuno, founder of MontBell and President of MontBell America said, “It only makes good sense to be able to respond to changing market needs as quickly as possible and servicing customers directly. Boulder is a very competitive location but allows us to gauge the needs of the US outdoor market very well.”