Mondelēz International, Inc. has agreed to acquire Clif Bar & Company for $2.9 billion with additional contingent earnout consideration.
The acquisition of Clif Bar’s brands Clif, Luna and Clif Kids expands Mondelēz International’s global snack bar business to more than $1 billion, including its complementary and refrigerated snack business Perfect Snacks in the U.S. and nutrition business Grenade in the U.K. This acquisition also moves the company closer to reshaping its portfolio to sustain higher long-term growth.
“We are thrilled to welcome Clif Bar & Company’s iconic brands and passionate employees into the Mondelēz International family,” said Dirk Van de Put, chairman and CEO. “This transaction further advances our ambition to lead the future of snacking by winning in chocolate, biscuits and baked snacks as we continue to scale our high-growth snack bar business. As a leader and innovator in well-being and sustainable snacking in the U.S, Clif Bar & Company embodies our purpose to ‘empower people to snack right,’ and we look forward to advancing this important work with Clif’s committed colleagues in the years ahead.”
Mondelēz International said the transaction is expected to be top-line accretive in year two and create cost synergies by using Mondelez International’s global and North American scale to expand Clif’s sales distribution and gain further penetration in existing and new customers and channels in the U.S.
“Mondelēz International is the right partner at the right time to support Clif in our next chapter of growth,” said Sally Grimes, chief executive officer, Clif Bar & Company. “Our purposes and cultures are aligned and being part of a global snacking company with broad product offerings can help us accelerate our growth while staying true to our deeply ingrained Five Aspirations – sustaining our people, planet, community, business, and brands – five bottom lines that have grounded our company since its founding and will remain our North Star going forward.”
Mondelēz International will continue to operate the Clif Bar & Company business from its headquarters in Emeryville, CA. The company will also continue to manufacture its products in its facilities in Twin Falls, ID and Indianapolis, IN.
The acquisition of Clif Bar & Company will build on Mondelēz International’s continued prioritization of fast-growing snacking segments in key geographies. In 2022, Mondelēz International announced an agreement to acquire Ricolino, Mexico’s leading confectionery company, from Grupo Bimbo and closed on its acquisition of Chipita S.A., a leader in the Central and Eastern European snack-size cakes and pastries category. This progress followed a year of global snacking growth in 2021, including the acquisitions of Grenade, a U.K. performance nutrition company; Gourmet Food Holdings, an Australian food company in the premium biscuit and cracker category; and Hu, a well-being snacking company in the United States.
The sale follows the hiring in May 2020 of Grimes, who, most recently was at Tyson Foods as CEO, effective June 1, 2020. At the time, Clif Bar founder, owners and current co-CEOs Gary Erickson and Kit Crawford stepped down but remained on the company’s Board of Directors.
The acquisition is subject to customary closing conditions and a pre-closing F reorganization and conversion to a limited liability company by Clif Bar & Company, and the transaction is expected to close in Q3 following customary regulatory review.
Mondelēz International’s brand portfolio includes Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Its 2021 net revenues were approximately $29 billion.
Logo courtesy Clif Bar