Moncler announced the appointment of Gino Fisanotti in the newly created position of Moncler chief brand officer, effective June 7.
Fisanotti joins Moncler after working at Nike for 23 years rising from retail and marketing roles in South America and Europe to Global VP of Sportswear, North America VP of Marketing. Most recently, he served as Nike’s first brand creative officer. Fisanotti led and contributed to iconic and awarded Nike marketing campaigns, digital platforms, brand experiences, product concepts, and collaborations.
Fisanotti will report directly to Remo Ruffini, chairman and CEO of Moncler S.p.A., and will join Moncler’s Strategic Committee as its strategic direction, while Roberto Eggs will assume the role of chief business strategy and global markets officer serving the Group.
“In a continuously and rapidly changing business environment, it is increasingly critical to be able to maintain a relevant brand identity that resonates with the times. The understanding of this within Moncler led to the creation of the new position of chief brand officer which will address the brand architecture, strategy and storytelling across all touchpoints while supporting the company in embracing a new concept of luxury,” said Moncler.
In his role, Fisanotti will contribute to the evolution of the brand. His responsibilities will include strengthening the connections between creativity, collections, product categories, and communications to enhance its customer experience from a multichannel perspective.
Remo Ruffini commented: “Due to his professional background and strong brand building knowledge gained during his extensive international career, Gino is the ideal candidate to support me in shaping Moncler’s further development towards a consumer culture company driven by purpose, experience, and a sense of community, while drawing inspiration from different worlds including entertainment, sports, art, and music. Together with Gino, we will continue to push cultural and creative frontiers beyond fashion and beyond luxury.”
Photos courtesy Moncler, Gino Fisanotti
