Modell's Sporting Goods launched their first ever Winter Shop to be featured in each of the chain's 146 stores this holiday season.
The shop is positioned near the front of each store to grab the attention of customers, featuring winter jackets, fleece, ski pants, thermals and other cold weather accessories in men's, women's and kids' sizes. The setup will complement an expanded Modell's selection of cold-weather fleece and boots at various price points and brands throughout the store this holiday.
Modell's president Seth Horowitz commented in a statement, “Our customers have told us that they are looking for a better selection and a better value in cold-weather gear. This is the first time we are creating such a specific focus on the category all within one shop.It will make the shopping experience much more convenient. Whether the customer is shopping for himself or herself, gifting, or both, the assortment and presentation will be compelling and relevant to their needs.”
