Modell’s Sporting Goods will be a key destination in New York City for NBA All-Star 2015 merchandise with four of its locations; Times Square, 34th & 7th, Modell’s Experience at Penn Plaza, and Atlantic Avenue in Brooklyn, being transformed into once-in-a-lifetime experiences for shoppers and fans.

Modell’s has teamed up with the National Basketball Association (NBA) and its licensees – Adidas, Panini, and Spalding – to create the ‘Modell’s Experience’ behind its 34th & 7th location beginning on Thursday, Feb. 12th, at 11 a.m. EST.  The Modell’s Experience will be a 2,400-square-foot heated tent that will provide fans with a wide assortment of official NBA All-Star 2015 merchandise including; jerseys, hats, t-shirts, basketballs, the Modell’s Exclusive Panini Trading Card pack and more.

In addition to merchandise, the Modell’s Experience will host several NBA All-Star meet & greets with players including Chris Bosh, Klay Thompson, Anthony Davis, Al Horford, Paul Millsap, and Sprite Slam Dunk participant Mason Plumlee.  Fans will also have the opportunity to trade their NBA Panini Stickers and test their skills with Spalding’s Basketball game to win prizes.  The tent itself will feature two 20-foot inflatable East & West NBA All-Star jerseys that fans will be able to take pictures with to commemorate their trip.

In addition, on Saturday, Feb. 14, fans will have the opportunity to stop by the Modell’s on Atlantic Avenue, across the street from the Barclays Center, and take a picture with the NBA’s Larry O’Brien Trophy. The Modell’s Flagship location in Times Square will host player appearances from Rookie of the Year candidate Andrew Wiggins, Sprite Slam Dunk Participant Zach LaVine, Michael Carter-Williams, Trey Burke, and more.  

For a list of all events, Fans are asked to visit or   

Date    Time    Meet & Greet    Location
Thursday, Feb 12th    6:00-7:00pm    Miami Heat – Chris Bosh    Modell’s Experience (34th St.)
Friday, Feb 13th     7:00-8:00pm    Golden State Warriors – Klay Thompson    Modell’s Experience (34th St.)
Saturday, Feb 14th    1:00-2:00pm    New Orleans Pelicans – Anthony Davis    Modell’s Experience (34th St.)
    2:00-3:00pm    Atlanta Hawks – Paul Millsap    Modell’s Experience (34th St.)
    12:00-1:00pm    Milwaukee Bucks –Giannis Antetokounmpo    234 W. 42nd Street Modell’s – Times Sq.
    1:30-2:30pm    Minnesota Timberwolves –Andrew Wiggins    234 W. 42nd Street Modell’s – Times Sq.
    2:30-3:30pm    Orlando Magic – Victor Oladipo    234 W. 42nd Street Modell’s – Times Sq.
Sunday, Feb 15th    12:00-1:00pm    Atlanta Hawks – Al Horford    Modell’s Experience (34th St.)
    2:30-4:00pm    Brooklyn Nets – Mason Plumlee    Modell’s Experience (34th St.)
    11:00-12:30pm    Philadelphia 76ers – Michael Carter-Williams    234 W. 42nd Street Modell’s – Times Sq.
    12:30-2:00pm    Utah Jazz – Trey Burke    234 W. 42nd Street Modell’s – Times Sq.
    2:00-3:30pm    Minnesota Timberwolves – Zach LaVine    234 W. 42nd Street Modell’s – Times Sq.

If you are interested in attending please reach out to Jason Karlowski, Manager of Sports Marketing & Public Relations of Modell’s Sporting Goods 347-268-0856

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About Modell’s Sporting Goods
Founded in 1889, Modell’s Sporting Goods is the local family sporting goods destination that provides a convenient and compelling shopping experience for the athlete and fan in all of us. Modell’s offers customers an assortment of top brands in sporting goods equipment, footwear, team apparel and active apparel for every level of play yea-round. The retailer operates 150+ stores located in New York, New Jersey, Pennsylvania, Connecticut, Rhode Island, Massachusetts, New Hampshire, Delaware, Maryland, Virginia and Washington, D.C. In addition, is a diverse website which services customers all over the country, filling all of their needs regardless of their residence.