From March 6 (Saturday) through March 8 (Monday), Modell’s Sporting Goods is holding “Modell’s Community Weekend” to encourage customers to see the recent upgrade of their stores. Over those three days, all customers shopping at Modell’s will receive a 10% discount
off their purchases and will also get to select from a list of local
youth sports programs to receive an additional 10% donation.
Youth sports organizations available to receive donations vary by store
location. A full listing of organizations can be viewed at
www.modells.com/better.
The 144-store chain is working on enchancing its store layouts and experience through its “Better” initiative. Beginning with the in-store experience, aisles
are becoming wider and the merchandise more organized. Clutter is
reduced and merchandise arranged within categorical shops that contain
simple, relevant signage to conveniently and efficiently direct
shoppers to the products they need. Footwear presentations are
simplified and made more visually compelling. Each store location will
install The Mo’s Zone, a designated area in the front of the store,
to clearly identify the biggest deals being offered during any
given week. The effort stems from direct
feedback received from its customers through a major research project
which the company began in February 2008.
The retailer operates stores located in New York, New Jersey, Pennsylvania, Connecticut, Rhode Island, Massachusetts, New Hampshire, Delaware, Maryland, Virginia and Washington, DC.
