Messe München International said 301 exhibitors from 22 countries will present their products at Bike Expo being held at the New Munich Trade Fair from July 21st to 24th, 2011. That represents an increase of 17 percent compared to 2010 with the percentage of foreign exhibitors rising to 46 percent. That marks two consecutive years of double digit growth for the three-year-old show.
Last year Bike Expo reported exhibitor growth of 21 percent.
The continuing growth in exhibitor numbers signals long-term success for Bike Expo and validates its increasing significance as a presentation platform for the international cycling industry, says Klaus Dittrich, Chairman & CEO of Messe München GmbH, which manages the show. Overall, more than 390 brands will take over the four exhibit halls and the outdoor exhibit area, among them renowned first-time exhibitors such as Biketronic, Castelli Sportful, Eddy Merckx, Haibike, Halti, Thun and Winora.
MMI also announced it would rename the show ISPO Bike in 2012 and push it back to Aug. 16-19.
The postponement into August is our response to explicit requests from the industry, whose clear majority stated in a poll that a later date was preferable,” Dittrich said.
The later date puts ISPO Bike in more direct competition with the larger Eurobike show, which is scheduled to take place Aug. 29 to Sept 1 in 2012 in Friedrichscafen, Germany.
MMI manages close to 40 trade expositions for industrial, consumer goods, and new technology, in Europe, Asia, Russia, the Mid East, and South America.