Messe München International said 301 exhibitors from 22 countries will present their products  at Bike Expo being held at the New Munich Trade Fair from July 21st to 24th, 2011. That represents an increase of 17 percent compared to 2010 with the percentage of foreign exhibitors rising to 46 percent. That marks two consecutive years of double digit growth for the three-year-old show.

Last year Bike Expo reported exhibitor growth of 21 percent.

The continuing growth in exhibitor numbers signals long-term success for Bike Expo and validates its increasing significance as a presentation platform for the international cycling industry, says Klaus Dittrich, Chairman & CEO of Messe München GmbH, which manages the show. Overall, more than 390 brands will take over the four exhibit halls and the outdoor exhibit area, among them renowned first-time exhibitors such as Biketronic, Castelli Sportful, Eddy Merckx, Haibike, Halti, Thun and Winora.

MMI also announced it would rename the show ISPO Bike in 2012 and push it back to Aug. 16-19.

In order to visualize this network more clearly, we restructured the ISPO brand. The various trade shows and services are now bundled under the brand name ISPO with the goal to considerably increase our customers exposure, explains Dittrich.

The postponement into August is our response to explicit requests from the industry, whose clear majority stated in a poll that a later date was preferable,”  Dittrich said.

The later date puts ISPO Bike in more direct competition with the larger Eurobike show, which is scheduled to take place Aug. 29 to Sept 1 in 2012 in Friedrichscafen, Germany.

“The rather early date of Bike Expo was a negative factor,” said Adrianus Roest, of Biretco. “The majority of the bicycle industry was against the July date. Therefore we are pleased to hear that Messe München came to the decision to select a later date as of 2012.”

MMI manages close to 40 trade expositions for industrial, consumer goods, and new technology, in Europe, Asia, Russia, the Mid East, and South America.