MLB Advanced Media has selected GSI Commerce as its new outsource provider to operate the e-commerce store located at MLB.com and the 30 official MLB Club websites.
GSI Commerce will provide e-commerce technology, fulfillment, and customer service while MLBAM will continue to provide merchandising and marketing for the MLB.com store.
The new MLB.com store, which is expected to launch in the first quarter of 2004, will combine the broad selection of merchandise it currently offers with enhanced e-commerce capabilities, including enhanced search, navigation, and personalization features.
Michael Rubin, Chairman and CEO of GSI Commerce, said, “We are very pleased to have been selected by MLBAM to operate the new MLB.com store and provide the upgraded functionality that MLBAM is looking for. MLBAM is both a leader and an innovator in providing information and entertainment to the enormous base of avid Major League Baseball fans around the world through MLB.com. We are excited about the opportunity to provide an enhanced shopping experience to the users of the MLB.com store.”
Noah Garden, senior vice president of e-commerce for MLB Advanced Media, said, “We conducted a thorough analysis of e-commerce providers in order to upgrade our e-commerce offering and provide the best possible shopping experience to our fans. We chose GSI Commerce as it is a proven leader in e-commerce outsourcing. We look forward to working with them and for visitors to the MLB.com shop to benefit from their demonstrated e-commerce expertise.”
