Mizuno USA Inc. signed a new partnership with the BB&T Atlanta Open to be the Official Performance Footwear and Apparel Sponsor of the ATP World Tour 250 tournament. The event takes place from July 22-30, at Atlantic Station in Midtown Atlanta.
Mizuno tennis footwear and apparel will be on display throughout the tournament in the BB&T Atlanta Open Retail store.
“Atlanta is the No. 1 market for tennis in the country and home of the BB&T Atlanta Open, one of the premier tennis tournaments in the country. This is an ideal moment for us to showcase the brand beyond our core sports, and introduce our premium tennis gear to tournament guests,” Mizuno USA President and Officer Mark M. O’Brien said, according to Atlanta Business Chronicle. “As our first foray in to the U.S. tennis market, we are excited to be making our debut with such a renowned Atlanta sports entity, the BB&T Atlanta Open.”
Photo courtesy BB&T
