For summer 2017, Mitchell & Ness will unveil its new NBA Hardwood Classics (HWC) Swingman Collection featuring jerseys and shorts.
The launch comes after the company signed a multi-year licensing agreement with the NBA to be an exclusive manufacturer of all retro HWC products.
Kevin Wulff, CEO of Mitchell & Ness, states, “This is a remarkable opportunity for our brand to be able to provide quality craftsmanship, while incorporating the DNA of the NBA’s longstanding heritage and iconic players.”
Inspired by the jerseys and shorts worn by the legends of the NBA, the styles are constructed using similar materials and embellishments to resemble the way they were worn in that particular era. The collection includes renditions of the NBA’s current athletes such as LeBron James and Stephen Curry rookie jerseys, with the addition of basketball greats, such as Magic Johnson and Allen Iverson to name a few. The jerseys and shorts are crafted with a wearable everyday fit, featuring screen-printed twill embellishments and pockets on the shorts.
The HWC Swingman jerseys ($130 USD / €95.00 EUR / £80.00 GBP) and shorts ($75 USD / €65 EUR / £55 GBP) will be available June 15 at mitchellandness.com, mitchellandness.co.uk, the Mitchell & Ness flagship stores in Philadelphia, PA and SOHO in London, nbastore.com, nbastore.eu, the NBA Store – A Fanatics Experience on Fifth Avenue in New York City, as well as other select retailers.
Photo courtesy Mitchell & Ness
