Mission, a performance apparel and accessories brand with a focus on temperature control technologies, signed Oscar-nominated actress and multi-platinum recording artist Hailee Steinfeld as the face and spokesperson of its newly launched women’s line.
“I’ve always enjoyed dancing as a way to not only express myself and my music, but also as a great way to stay in shape,” said Steinfeld. “Dancing is a true full-body workout. It’s fun and it’s hard work!”
Signing the actress represents a move by Mission to introduce and expose the brand to a more lifestyle-focused audience and fuel the brand’s goal to be at the center of sports, science and style.
“As a high-performance athletic brand, we look for partners who embody our same ethos, our same focus and our same maniacal commitment to winning, and Hailee truly embodies each one of those qualities in her life,” said Josh Shaw, founder and CEO of Mission. “Hailee is exceptional at her craft and truly an athlete in life at every level. From singing to acting to modeling, she lives an incredibly active, high-performance lifestyle and she knows the critical importance of balancing her work, life and fitness. As the first-ever Hollywood star to join the Mission brand, I couldn’t be more excited to have Hailee join the team!”
Sold on Amazon.com, DicksSportingGoods.com and Mission.com, the new Mission women’s apparel line features more than 15 unique designs including training shirts, training shorts, sports bras, performance leggings and a full range of tops, bottoms and compression styles.
Photo courtesy Mission
