MISSION Product announced the appointment of sports executive Bob Munroe as President. Munroe will oversee all facets of the business including sales, operations and social responsibility.

Munroe joins a MISSION team that includes Raymond Sozzi, Jr.-chairman, Josh Shaw-founder, Bob Wright-board member and athletes including Steve Nash, Mia Hamm, Amanda Beard, snowboarder Gretchen Bleiler, U.S. softball player Jessica Mendoza, and endurance athletes Charlie Engle, Hunter Kemper and Sarah Haskins.

“MISSION’s product is pioneering a new category that is poised to revolutionize the sports and skincare industries,” Munroe said. “I look forward to joining this dynamic group of elite athletes and proven business leaders…”

Prior to joining MISSION Product, Munroe served as President of Reebok USA, and was responsible for the management of Reebok’s businesses in the U.S. including sales, operations and marketing. He started his career with Reebok as vice president of field sales in 1997.


“Bob’s experience as a successful leader of global brands in both the consumer goods and sporting goods industries is quite unique and makes him an invaluable partner for us at MISSION Product,” said Josh Shaw.