Miraflora, a maker of CBD-infused recovery balms, gels and tinctures, has hired Kimberly Beekman as chief content creator. Beekman is the former editor-in-chief of Skiing Magazine.
Her work has been recognized in “Best American Travel Writing,” and won awards from Folio, the National Newspaper Association and the Western Publishing Association. She has also freelanced for outdoor publications including Outside, Powder, Freeskier and Uncommon Path.
In her new role, Beekman will hone the brand’s content strategy and development for Miraflora.co.
“Kimberly is an accomplished journalist, and we are pleased to welcome her to Miraflora as our chief storyteller,” said Christopher Wynne, CEO, Miraflora. “Miraflora continually looks for authentic, engaging ways to drive traffic across social, mobile and web by sharing our story and the unique experiences of those in our community living their lives to the fullest. Kim’s extensive experience working with some of the leading publications in the outdoor and health and wellness space will help us bring those stories to life, creating value for Miraflora followers and customers through content.”
“Miraflora is dedicated to bringing inspiring stories to life, and I’m thrilled to be a part of the team,” said Beekman. “The company’s commitment to philanthropy, female empowerment and health is a full-circle approach to well-being. I’m excited to tell their story, and the stories of so many amazing people who have achieved incredible feats—feats made possible by finding the right balance between drive, focus, and self-care. Miraflora is dedicated to helping us find that balance while inspiring us along the way.”
In May 2020, Miraflora launched a new line of organically-grown CBD hemp products—traceable from plant to product. Each formula has been scientifically engineered to help uphold the body’s natural balance.
