Millet, the snowsports outerwear label that's part of Lafuma Group, has
appointed Todd Johnson as its new US Brand Manager. Johnson, formerly
Wholesale Manager at Montbell USA, will be based in the Lafuma Group US
headquarters in Broomfield, CO. Johnson brings over a decade of retail
experience to the company and he was an intregraul part of the growth
at Montbell. His addition to the company is one of many steps Millet is
taking to cater to the needs of the US market.
Millet
will be using its parent companys logistics, marketing and back office
support to optimize its organization for US wholesale distribution. For
the first time Millet will be on the main floor of the Winter Outdoor
Retailer show presenting a focused US line of clothing, packs, footwear
and accessories.