MidwayUSA’s Jeff Larkin recently accepted the position of vice president of merchandising. The transition comes following merchandising vice president Ryan Fischer’s plans to retire later this year.
Larkin has been with the company for nearly 30 years. Most recently, he was vice president of marketing, responsible for developing, implementing and improving the company’s website, Internet, television advertising, public relations, campaign management, search engine optimization, and promotions process.
In his new role, Larkin will provide strategic leadership for the development, implementation and improvement of MidwayUSA’s product offering, pricing, inventory, promotions, and product information processes.
“Jeff has held various positions in Merchandising, Marketing and eCommerce throughout his 30-year career at MidwayUSA,” said Matt Fleming, president & CEO, MidwayUSA. “He’s been invaluable in helping us improve customer satisfaction and engagement and grow our business. His passion for shooting, hunting and the outdoors, customer advocacy, and great supplier relationships makes him a great fit for his new role.”
