Microban International Ltd., the global leader in textile odor control and prevention, will relaunch its textiles division.
Leveraging its 30-year heritage of providing innovative protection solutions for extended freshness and odor control in textiles, Microban will introduce a complete brand refresh, including a new website launching in Oct. 2016 and revamped marketing collateral for its brand partners.
Microban will also expand its product and sales team with seasoned apparel industry executives.
The relaunch of its global textile division builds upon Microban’s debut of its recent odor capture and antimicrobial products including Excalibur and Scentry, now being used by top apparel and footwear brands and manufacturers. Coinciding with this momentum, is Microban’s recent bluesign approval for its ZPTech, a wide-spectrum antimicrobial technology for textiles used by more than 60 leading sports, athleisure, apparel and footwear brands.
“We are relaunching the textiles division because the global marketplace is changing dramatically,” said Pablo Perella-Berdun, president, Microban. “Consumers are demanding more from their apparel and accessories and how they perform during strenuous conditions or extended wear. We now have a much more robust toolbox for communicating the features and benefits of our proprietary technologies. We will not only be providing an increased ROI for our brand partners, but also, more advantages for the end consumer.”
The new branding will debut at Outdoor Retailer Summer Market 2016.
