Kynetic, the parent of Fanatics and Rue La La, announced that Michael R. Conn has joined the company as its chief financial officer. Conn's appointment as CFO marks a reunion his with business partner Michael G. Rubin, founder and CEO of Kynetic. Conn was Rubin's first hire at GSI Commerce in 1999.

“I am ecstatic to once again be working with Michael Conn, a trusted colleague and friend,” said Rubin. “Together we built GSI Commerce into a billion dollar business and I am excited about reuniting with him to help Kynetic and its industry-leading brands grow.”

A seasoned public company CFO, Conn leads Kynetic's administrative functions and manages its investments in Fanatics ( ), Rue La La ( ) and ShopRunner ( ). He also serves as a director on the board of all three companies.

“As we move forward into 2012, our first full year of operations, we are positioned for significant growth at all three of Kynetic's companies,” said Conn. “As CFO, I plan to leverage their individual successes to increase the trajectory of Kynetic's financial performance.”

Prior to Kynetic, Conn served as CFO for GSI Commerce since January 2006. He held various other positions at GSI Commerce, including strategic planning, sales and corporate development from 1999 to 2006. Before GSI Commerce, Conn was a research analyst on Wall Street, where he was recognized as an all-star stock picker by The Wall Street Journal.