The Professional Triathletes Organisation announced that it has appointed Peter Hutton, director of sports partnerships at Meta, to its Board of Directors.
In Hutton’s Silicon Valley-based role at Meta, he is in charge of the company’s sports strategy and partnerships worldwide, helping rights holders, broadcasters, agencies, athletes, and producers leverage and make the most from Meta’s suite of technologies—Facebook, Instagram, WhatsApp, Messenger, Meta Quest, and Portal.
Hutton is a veteran of the sports industry for decades working for broadcasters, rights owners and major sports rights agencies. He has worked on every major sporting event and worked extensively in developing and and emerging markets, launching and running sports channels across Europe, Asia, the Middle East, North Africa, and the Indian sub-continent.
Prior to joining Meta, Hutton was CEO of Europe’s largest sports channel, the Discovery-owned Eurosport, where he was instrumental in its growth and rebranding from an eclectic mix of sports rights to its acquisition of the Olympic Games and development as the ‘Home of Cycling’. Hutton also oversaw the expansion of the Eurosport Player subscription service into 52 markets and 20 languages.
Before Hutton’s four years in Paris at Eurosport, he was an executive at Fox International Channels where he helped acquire Africa’s Setanta Sports and ESPN/Star Sports in Asia. He became CEO of ESPN/Star Sports, Asia’s largest broadcaster, and led its rebranding into Fox Sports in Asia and India’s Star Sports. Hutton previously served in leading roles at agencies MP and Silva, where he was co-chief executive, and at IMG, where he launched its Indian office and developed its media business across Asia. He also spent eight years in Dubai, as one of the founders of the Ten Sports business and was CEO when the company was sold to India’s Zee TV.
Sam Renouf, CEO of PTO commented, “We are very fortunate to have Peter join us as a member of the Board of Directors. Peter has vast experience in the ever-changing landscape of sports broadcast distribution and commercializing media rights. Generating exposure and awareness of both our PTO events worldwide and our PTO Professionals will showcase the excitement, rivalry and personalities of the sport to an engaged global network. Our aim is to grow the sport and make the superhuman exploits of the PTO Professionals household names and Peter’s experience will help us to do just that.”
Hutton stated, “The sport of triathlon has a hugely valuable demographic with some of the greatest professional athletes in the world. I am looking forward to helping the PTO elevate and showcase these incredible athletes with compelling content designed to increase exposure and engagement, and distributed via a global network of media outlets, across broadcast, digital and social to attract new fans. I’m delighted to have the opportunity to work on a sport that I have followed closely for many years, and with an organization that has already brought together excellent sporting and executive talent.’