Merrell will open its second U.S. retail store on Friday, November 24, 2006 at the Forum on Peachtree Parkway located on the northern perimeter of Atlanta in Norcross, GA. The opening of the Atlanta store follows the opening for the first Merrell retail store in Huntington, N.Y. last December.
“The opening of our second U.S. retail store is a milestone for Merrell reinforcing our direct connection with the consumer,” said Keith Anderson, director of marketing for Wolverine World Wides Outdoor Group. “We chose Atlanta because it is an energetic city with a soul that matches the profile of our customers. We look forward to raising our visibility in this important and vital market.”
“Merrell is an ideal fit for Atlanta,” said Connie Brahan, store owner. “Merrell bridges the gap between the outdoor experience and the urban landscape.”
