Merrell has partnered with Blacks to launch its first Shop-In-Shop on December 2. The store will sell Merrell’s apparel collection for the first time in the UK retail space.
The apparel collection includes technology-packed jackets, tops, trousers, and accessories for men and women to complement Merrell’s footwear. Highlights in the collection include its Whisper Rain Jacket and Ridgevent Thermo Jacket. Merrell’s footwear collection will also be featured in the hiking and trail running categories.
Rob Griffiths, VP/GM, Merrell EMEA said: “The Shop-In-shop in Blacks marks the only place in the country that athletes, experience seekers and outdoor adventurers will be able to physically shop the Merrell apparel collection. This collection has been designed to help keep brand fans dry and protected from the elements this season. We’re delighted to be supporting Blacks in what has been an incredibly challenging time for the retail sector.”
Jim McNamara buying director, JD Outdoor said: “We’re excited by this opportunity to provide Merrell with a platform to showcase its apparel range for the first time in the UK. There remains no better way to shop for outdoor products than in a retail setting. We deliver an experience that offers our customers expert advice from staff as well as the chance to interact with both the product and each other helping to strengthen the outdoor community”.
Blacks Leicester is located at 46 High St, Leicester LE1 5YN.
Photo courtesy Merrell/Blacks