On September 13th, Merrell opened its first flagship store in San Francisco. Located at 285 Geary Street in the Union Square shopping district, the store features 2,400 square feet of retail space filled with men’s and women’s footwear, apparel, accessories and kid’s shoes. With multiple community outreach programs in place, the store is set to become host to an interactive community by serving as a meeting spot for outdoor enthusiasts to come together and interact.





“Having a flagship store in the heart of San Francisco’s premiere shopping district is the first part of the equation,” said Seth Cobb, VP and General Manager of Merrell. “Building a relationship with the city’s outdoor community and organizations is the other.

By donating a combination of money, services and meeting space, Merrell will lend its support to the area groups and its outdoor-focused citizens. Though the company plans to expand these relationships to other like-minded groups in the Bay Area, the current partnerships include the following organizations:

San Francisco Recreation and Parks Department-Merrell has donated funds earmarked for trail maintenance within the San Francisco Park system in Golden Gate Park’s Strawberry Hill area. The donation will pay for trail maintenance, materials and labor. Additionally, employees of the Merrell store will serve as part of the clean-up team to maintain the trail.


San Francisco Triathlon Club-Merrell has partnered with the San Francisco Triathlon Club (SFTC) to help support its various groups such as “0-60” and the “Ironman” training groups. To initiate the partnership, Merrell has donated funds to the organization and will immediately begin working with the club’s members, offering them in-store discounts and will offer the store as a home base for packet-pick up, meetings and training sessions. 

San Francisco Bicycle Coalition-Merrell has committed funds to support the work and programs of the San Francisco Bicycle Coalition (SFBC), an organization dedicated to promoting bicycles for an every day mode of transportation for all San Franciscans. Kicking off this fall, Merrell plans to work with the Bicycle Coalition in a multitude of ways.


Bay Area Wilderness Training-Bay Area Wilderness Training (BAWT) works to get at-risk and underprivileged youth outdoors to experience California’s nature and adventures first hand.    

In celebration of the flagship store, Merrell is planning a VIP grand opening party on October 23, hosted by Team Merrell Captain Robyn Benincasa, a world-renowned triathlete and adventure racer.