Merrell, a division of Wolverine World Wide, Inc., announced the appointment of Janice Tennant to the position of chief marketing officer, reporting directly to Merrell’s Global Brand President, Chris Hufnagel, and joining the brand’s senior leadership team.
In this key role, Janice will lead Merrell’s global marketing efforts, executing strategies to advance the brand’s purpose of driving long-term growth for the brand worldwide.
“I couldn’t be happier to have Janice on the team,” said Hufnagel. “She’s a thoughtful, consumer-centric and strategic marketer – but perhaps most importantly – she’s a builder and leader of exceptional teams. As Merrell enters its 40th year, Janice is the perfect person to help write the next chapter in our story.”
Promoted in April and officially starting June 9, Tennant joins Merrell with more than 18 years of global brand-building experience, most recently serving as CMO for Cat Footwear, a brand within the Wolverine Worldwide portfolio and global footwear licensee of Caterpillar Inc. Tennant helped lead the brand through a successful repositioning. These efforts contributed to all-time record revenue in 2019 through coordinated global product launches, elevated integrated marketing campaigns, and a strong pivot to a digital-direct offense.
Prior Cat Footwear, Tennant was a director of marketing at Kimberly-Clark and PepsiCo, gaining extensive experience across brand management, digital marketing, new product development, customer marketing, and multi-cultural marketing.
Tennant holds an MBA from the University of North Carolina, Chapel Hill and is a graduate of Queen’s University in Canada with a degree in Physical and Health Education where she developed her passion for encouraging people of all abilities to participate in physical activity to help them live their best lives.
Photo courtesy Merrell