Merrell hired Pallav Tamaskar as chief marketing officer, effective immediately, responsible for “leading global marketing strategy, creating and integrating global marketing campaigns, elevating full-funnel media planning, and driving cultural relevance through innovative product collaborations and brand-purpose programming.”

“Pallav is an innovative leader and talent builder, with a strong track record of growing global brands and pioneering digital marketing strategies to accelerate consumer demand creation,” shared Janice Tennant, global brand president, Merrell. “With his experience leading brands through transformation, Pallav will be instrumental in helping Merrell tell amazing stories to deliver engaging consumer experiences that accelerate demand creation and build brand love.”

Tamaskar joins the company with a strong consumer packaged goods and media background. Most recently, he was the EVP and managing director of Myprotein (THG) North America, reportedly leading regional operations “through a dynamic period of top-line transformation and profitability.”

Before THG, Tamaskar was an executive at ESPN, where he reportedly “held multiple roles instilling game-changing category marketing tactics across ESPN Masterbrand and College Sports portfolio, which helped to grow overall ratings and brand affinity.” He has also held marketing roles, domestically and internationally, at Fortune 100 companies, including PepsiCo and Procter & Gamble.

“As an avid outdoor participant, I am excited to bring my passion for marketing and consumer experiences to Merrell and be a part of the team that is helping to shape the future growth for the brand,” Tamaskar offered.

Photos courtesy of Merrell