MeatEater, the hunt & fish specialty store, announced plans to open a store at The Corners of Brookfield in Wisconsin, representing its second store.
MeatEater opened its first flagship store in April 2024 near its headquarters in downtown Bozeman, MT.
The 3,700-square-foot store in Brookfield will include First Lite (technical hunting apparel), FHF Gear (hunting, fishing and tactical accessories), Phelps Game Calls, and Dave Smith Decoys — along with exclusive products including from partner brands, in-store events, and educational workshops tailored to local hunters and anglers.
“This isn’t just another sporting goods store,” said MeatEater Founder and Chief Creative Officer Steve Rinella in the release. “It’s a place for folks who prepare, persist and respect the hunt. We’re proud to build a space where you come to swap stories, learn something new, and gear up for whatever’s next. Opening this store in Wisconsin, where the hunting and fishing tradition runs so deep, feels like a natural fit.”
The store will be located at 340 N. Lord St. in the Town of Brookfield.
“We’re thrilled to welcome MeatEater to The Corners,” said Robert Gould, CEO of Brookfield Corners, LLC. “Their passion for the outdoors and community perfectly align with our vision to create a destination that’s both unique and connected to our customers’ desires.”
