McDavid Sports and the California Interscholastic Federation, South Section have signed an agreement to continue their partnership through 2011. The agreement names McDavid as a supporting partner of the CIF Southern Section exclusive to the sports medicine and protective equipment category.
“This is a win-win situation for McDavid, we are able to work with an established athletic governing body and the schools in southern California in outfitting their athletes and to see the product on the field,” commented Rey Corpuz, director of marketing for McDavid.
The California Interscholastic Federation (CIF) is broken into ten regions, the Southern Section being the largest area, and is a grassroots governing organization that represents high school athletics across the state. Rules and regulations, regional and state championships and student awards are some of the functions of the CIF.