Maxim Defense, the manufacturer of firearms, based in St. Cloud, MN, hired David Farrell as vice president of commercial sales.
In this role, Farrell is responsible for sales team leadership, expanding into new sales territories, developing new distribution channels, and contributing to Maxim Defense’s marketing and business strategies.
Farrell reports to Dave Larson, EVP, sales and marketing.
Farrell brings over a decade of sales and leadership experience to the position. Before joining Maxim, he led the sales teams at Christensen Arms and spent four years with Sig Sauer managing national accounts and other sales and marketing initiatives.
“David is an outstanding addition to the Maxim team. He brings a deep knowledge of the firearms industry and what it takes to deliver client success,” said Larson. “As Maxim continues its rapid growth, David’s sales leadership and background in building top-performing sales teams will expand Maxim’s products and brand.”
