Brooks Sports, Inc. has elevated Stan Mavis to senior vice president of product. Formerly senior vice president of apparel and accessories, Mavis will now take on new footwear management responsibilities to help Brooks leverage recent brand and category growth.
In this fresh role, Mavis will strengthen and synchronize development efforts of Brooks head-to-toe product assortment, including footwear, apparel, and accessories for runners and walkers. This finely tuned focus from Mavis, one of the industrys most accomplished product innovators, will enable the company to create equipment that sets an even higher standard for the varying needs of a growing running community.
“At Brooks, we are committed to building performance equipment for runners. We have strong momentum and a great team in place. With Stans leadership, we are confident we can take our entire product line to another level,” said Jim Weber, Brooks president and CEO. “Our footwear team has done an excellent job positioning Brooks in the marketplace, and Stans added expertise will integrate our product efforts as our business expands.”
Mavis joined Brooks in 2002 with more than 20 years of experience in the sporting goods industry. His professional repertoire consists of various high-profile positions including founder of Pearl Izumi cycling apparel, director of merchandising and product development for Hind Inc., and executive for industry pioneer Frank Shorter Sportswear.
One who focuses on running both in and out of the office, Mavis also pursued a world class running career from 1977 to 1983 and set an American record for the half marathon in 1980.