Mavic selected Hawley of Lexington, SC to distribute its wheels and other bicycle products across the United States.

Hawley will carry a good portion of Mavic’s product line, including high-performance wheels, rims and tires. Hawley’s retail partners will be able to start ordering Mavic products in August.

“With the latest additions, including SBS brands, Chromag, Blackburn and now Mavic, I feel we offer, more than ever, a great and full-scale portfolio for US IBDs,” said Pat McGinnis, Vice President Commercial, at Hawley-Lambert. “We are the definitive distribution partner of choice for product breadth and accessibility.”

Founded in 1889, Mavic is a French cycling manufacturer with a long-standing reputation of creating unbeatable components and apparel for road cycling, MTB, track and triathlon. The famous yellow and black brand is well-known for its edgy design and avant-garde production with metals.

Mavic is a unit of Amer Sports of Finland.