Mike Vavak was hired as sales manager for Martha. Most recently, Vavak was the international sales manager at Paris Truck Co. His past work includes brand director at SGS Sports and sales management positions for Body Glove Wetsuits and Ocean and Earth. Vavak is also the founder of Building The Revolution, a community for surf shop supporters, and the creator of Surf Shop Day, an event honoring independent board shops worldwide.
“Stepping into this role at Martha is a prospect I’m genuinely excited about,” said Vavak. “Having spent years championing local surf shops culture just for the pure joy of it made me ready to channel this passion into a business opportunity. I see a clear path to significant growth in driving sales and strengthening Martha’s reputation as a leader in sustainable retail practices.”
“We’re absolutely thrilled to bring Mike on board, a proven powerhouse in the realm of surf shops and surf culture,” said Martha CEO Pedro Roisman. “His track record of backing industry-specific ventures adds a significant boost to our growth strategy. “With his dedicated focus on initiatives like Surf Shop Day and Building The Revolution, Mike is set to amplify the exposure of Martha’s products while solidifying our ‘support local’ ethos—a strategy we believe will optimize our market positioning and profitability.”
Photo courtesy of Mike Vavk/LinkedIn
