Martha Headwear reported it added three new independent sales reps to its sales team to “further strengthen the brand’s pledge to sell exclusively through retailers, with no direct-to-consumer channels, no Amazon presence, and no brand competition.”

Byron Seegers, principal at NW Surf Sales and Management Services, is now responsible for the Pacific Northwest region, and brings a “wealth of experience and a deep appreciation for our brand’s eco-friendly, B-Corp certified headwear and backpacks,” said Martha Headwear.

Chris Baylinson, G.C. Sales Inc., was tapped to cover the North Atlantic region. The company said Baylinson “is dedicated to supporting independent retailers and championing the brand’s commitment to sustainability and product quality.”

Ashley White is now handling retailers in Florida for Martha Headwear, and sharing a strong affinity for Martha Headwear’s dedication to local businesses and sustainable practices.

Martha Headwear’s Sales Manager Mike Vavak expressed his enthusiasm, “I’m thrilled to be working with Byron, Chris and Ashley. They are experts in their territories and all value the independent retailers—the backbone of our industry.”