Marriott International, Inc. has expanded its outdoor-focused lodging offerings through two founding deals in the outdoor lodging segment, acquiring the Postcard Cabins brand, formerly Getaway Outposts, and signing a long-term agreement with Trailborn.
With these outdoor-focused deals, Marriott noted in a media release that it “aims to offer guests and Marriott Bonvoy members more choice in traditional and alternative accommodations in nature-forward destinations, where consumers have shown growing interest in being immersed in nature without sacrificing comfort.”
Underscoring Marriott’s focus on the outdoor lodging segment, the company intends to launch an outdoor-focused collection in 2025, anchored by these founding deals.
“Marriott has long been committed to offering incredible travel experiences for every trip purpose. As guests are increasingly interested in nature-immersive travel, we are excited to build on the incredible breadth of our portfolio and welcome the Postcard Cabins and Trailborn portfolios to Marriott Bonvoy as we deliver more accommodations and experiences in awe-inspiring destinations,” said Leeny Oberg, chief financial officer and executive vice president of Development at Marriott International.
Postcard Cabins offers escapes to tiny cabins clustered in nature that are dog-friendly and feature modern design, private bathrooms, full kitchens, and ample space between cabins for privacy and relaxation. The current Postcard Cabins portfolio, comprised of 29 properties with over 1,200 cabins across the U.S., will operate under long-term agreements with Marriott. The Postcard Cabins portfolio is also expected to be part of Marriott’s planned outdoor-focused collection and integrated into Marriott’s system and platforms, including Marriott.com and the Marriott Bonvoy mobile app, in 2025.
“In joining Marriott, we’re excited to bring the Postcard Cabins experience to a global audience seeking exactly what we offer—a place to slow down, disconnect from the every day and invest in the relationships that matter most. What started a decade ago with a small group of believers in the power of spending free time in nature, has grown into a national movement, which we expect will only gather steam with Marriott’s expansive reach,” said Jon Staff, Founder and CEO of Postcard Cabins.
Trailborn brings bespoke hotels built for adventure to the U.S. Trailborn’s portfolio includes 559 rooms across five iconic outdoor destinations, with several projects in development. The company has locations near Rocky Mountain National Park, Grand Canyon and Highlands, NC, with properties to come in Wrightsville Beach, NC, and Mendocino, CA. Each property in the Trailborn system takes its inspiration from the locale and includes experience-driven programming, curated food and beverage, and property management to help guests plan their time for exploring the areas.
Trailborn’s current portfolio will be part of Marriott’s planned outdoor-focused collection, with expected integration into Marriott’s system and platforms, including Marriott.com and the Marriott Bonvoy mobile app, in 2025.
“We are thrilled to announce Trailborn’s agreement with Marriott, enhancing and underscoring our mission to provide travelers with exceptional access to the country’s most extraordinary outdoor destinations, deliver experiences guests love, and maintain the unique character of Trailborn’s independent spirit,” said Mike Weiss and Ben Weinberg, Co-Founders and Co-CEOs of Trailborn.
The terms of the transactions are not being disclosed.
Image courtesy Trailborn, Highlands, NC
