Marquee Brands, LLC, the owner of the BCBG, Ben Sherman, Bruno Magli, Anti Social Social Club, Totes, Isotoner, Destination Maternity, Motherhood Maternity, A Pea in The Pod, Dakine and Body Glove brands, among others, has partnered with Belgium-based All Sport to expand Dakine’s European distribution and brand growth.
All Sport distributes Nike Accessories, Jordan Accessories, Speedo, and Sneaker Lab in the European market.
“Marquee Brands, the global brand accelerator and owner of Dakine and 18 other world-renowned brands, looks to All Sport’s established network and market expertise to streamline Dakine’s operations across multiple retail channels, enhancing both in-store and online availability of the brand’s premium product assortment including, backpacks, gloves and accessories,” the company said in a media release.
“The partnership with All Sport marks an exciting chapter for Dakine as we continue to scale our European operations,” said Peter Maule, EVP and general manager of Active & Outdoor Brands at Marquee Brands, LLC. “All Sport’s unparalleled distribution capabilities and deep-rooted industry relationships make them the ideal partner to elevate Dakine’s presence in the EU.”
Marquee said All Sport, known for its “expertise in sporting goods distribution and extensive retail relationships,” will provide Dakine with a logistics and fulfillment network, allowing the brand to “meet increasing European demand with greater efficiency.”
All Sports’ new office/warehousing facility will allow for “seamless distribution and DTC fulfillment, with a grand opening expected in the first half of 2026.”
The Dakine brand will continue its distribution with established distributors, with Boardriders Japan, Quiksilver Taiwan, and Topanga-ANZ, and a new partnership with Sportax for UK distribution and DTC.
“Dakine is a timeless brand with a strong global presence, and we are thrilled to be Dakine’s distribution partner in Europe,” said Kristof De Maeyer, chief operating officer at All Sport. “We will bring a new level of service, accessibility and growth to Dakine’s retail partners and customers across the region.”
All Sport is a family-owned distribution company established in the 1970s in Belgium, where its HQ and warehouse are located.
Image courtesy Dakine/Marquee Brands, LLC
