Marolina Outdoor Partners With CenterStone

Marolina Outdoor, a provider of premium outdoor apparel, is partnering with CenterStone, the leading provider of marketing and wholesale order management solutions for the apparel and footwear industry, to help its reps better prepare for retailer appointments and sales opportunities through personalized, branded catalog content and assortments.

Using CenterStone’s suite – iVendix, IVGuide and Mobile – Marolina Outdoor is looking forward to building stronger connections with its retailer base and growing new business revenue.

Marolina Outdoor was founded to bring deep-seated expertise across all outdoor categories to the industry. An unparalleled knowledge and understanding of the needs surrounding the outdoor world and innovative designs and technologically focused products create the foundation and bring a core focus of authentic outdoor apparel into the industry. Marolina Outdoor is leading the industry again by adding iVendix to its back office processes. The company chose CenterStone as a partner for their digital transformation because of its proven success in the apparel industry, its strong user community and its powerful suite of visual marketing and order management tools.

“Making the best outdoor gear is enhanced by offering the best mix of products at retail. Using the iVendix suite of tools, our reps are able to make visual assortments and recommendations that tell better product stories and will improve retailer sell-through”, commented Kevin Perry, VP of sales operations at Marolina. “CenterStone’s tools make our traditional catalogs come alive and mirror our world class commitment to performance and innovation.”

“Personalization and increased communication between marketing and sales gives companies the power to stay a step ahead of their competition,” said David Mathias, VP of sales and marketing for CenterStone. “We could not be more excited to help Marolina Outdoor, and their leading brands grow, by sharing their marketing vision and brand messaging through our e-commerce, merchandising and mobile products.”