Marmot Mountain Ltd. Made two big announcements the week before the OR show. First they were awarded the 2003 American Mountain Guides Association Industry award. Tom Fritz, Marmot VP of Marketing, will accept the award from Mike Alkaitis, Executive director of AMGA, at the OR Summer Market Show.
The Industry Award is presented annually to the outdoor company that has shown outstanding support through scholarships, product, and sponsorships of professional American mountain guides. “I am excited to present this award to Marmot for their consistent support of American mountain guides.” said Alkaitis.
Fritz is understandably excited over the award, saying that it “…confirms the deepest values of our company,”
The second bit of news was that Marmot is buying Marker Ltd., the international apparel licensee of the binding manufacturer, Marker International of Zug, Switzerland.
Steve Crisafulli, CEO of Marmot said, “Marker is a dominant hard-goods brand … particularly in Europe.
Marmots European operations, fulfillment and sales infrastructure should greatly aid us in establishing Marker apparel sales there.”
Grace Galdi, Executive Vice President of Marker said she was “particularly interested in Marmot” because of their experience with complex designs.