CrankTank announced yesterday that Mark Jordan is joining the Idaho-based consulting agency. Jordan, formerly of Fox Factory Inc., adds marketing leadership experience and a strong brand communications background to CrankTank’s digital marketing, e-commerce strategy, and public relations business.
As CrankTank’s senior account manager, Jordan will focus on brand communications, product placement, and earned content for selected clients. CrankTank Vice President Adrian Montgomery anticipates Jordan’s expertise will enhance the agency’s well-rounded skill set.
“We’re excited to bring Mark on board,” Montgomery said. “He’s a professional I’ve known for years, and his experience not only complements our group, but it will also provide additional bandwidth and expertise to service our clients.”
“I enjoy public relations and working directly with media,” Jordan said. “Many of the brands we work with create products that need to be experienced, and some of the best meetings you can have are out on the bike. I look forward to being part of a team that is leading the future of brand strategy in our core markets.”