MarineMax has purchased Cruisers Yachts of Oconto, WI, which builds boats from 33 feet to 60 feet.
This comes on the heels of Cruisers Yachts’ acquisition of the Carver-Marquis factory and intellectual assets, announced last week. The 216,000-square-foot Carver factory would allow Cruisers Yachts to double its production to more than 200 boats per year and thus be able to supply MarineMax with increased product availability.
MarineMax CEO Brett McGill said that the Cruisers Yachts fleet “filled a void” in its product line created in 2018 when Sea Ray exited the 41 foot-plus market of express and flybridge cruisers. Last year MarineMax bought Skipper Buds, the largest dealership in the Midwest, adding five dealers to its chain that sold Cruisers Yachts. Already, a MarineMax store in the Northeast has picked up the line.
MarineMax has 100 locations including 77 retail dealerships and 30 marinas or storage facilities. Company management said it wanted to ensure that its dealers would always have an American-built yacht in its lineup. The addition of Cruisers Yachts complements its Galeon Yachts (made in Poland) and Aquila catamarans (made in China) that MarineMax also has exclusive agreements with.
Photo Cruisers Yachts
