The Marika Group has appointed Shelley Marks as Vice President.

“This appointment illustrates our continued commitment to investing in talented management,” said Norm Zwail, President of The Marika Group.

Previously, Marks spent more than 5 years at Jacques Moret as President of Etonic Apparel and President of Jockey Activewear, where both companies were licenses. Prior to Moret, Marks was Sales Director at adidas.

As Vice President, Marks will direct all internal and external sales matters for the company, pursue and implement the corporate development of The Marika Company brand, manage a national sales force, and be responsible for interacting with retailers and expansion plans for the company.

“I am excited to be joining The Marika Group at such a pivotal moment in the growth and development of both the company and the industry as a whole,” Marks said. “I look forward to working with Norm and the outstanding team he has assembled to further solidify The Marika Group’s position as a leader in the fitness apparel arena.”

“Over the last decade, the fitness apparel industry has been morphing and expanding and we expect that growth to continue,” said Zwail. “I welcome Shelley’s extensive expertise in sales and product development. I’m pleased that she has joined our team during such a critical time of growth in our industry.”