Manzella Productions has hired industry veteran Lou Fliszar to serve as the new manager of its Outdoor and Snow Sports Division. Fliszar will be responsible for driving the growth of sales and market share of the Manzella brand in both the outdoor and ski/snowboard market channels.

Fliszar joins Manzella with more than 30 years of experience in the outdoor industry, where he has worked in nearly every facet of the business. His career started with a 15-year stint at Salomon, where he quickly worked his way up to National Account Manager status. After starting his own rep group, Fliszar eventually moved to Reno, Nevada where he served as the General Manager of Smiley Hats, and gained valuable experience as a manufacturer, wholesaler and exporter. From there, Fliszar went on to start Alpine Sales and Distribution, where he designed, manufactured and distributed winter headwear.

“We are thrilled to have Lou on our team,” said Tony Manzella, president of Manzella. “His insight, experience and strong relationships in the outdoor industry will be a valuable addition to our efforts. We are looking forward to an exhilarating year with Lou on board.”

As manager of Manzella’s Outdoor and Snow Sports Division, Fliszar will be responsible for all aspects of sales, marketing and product development.