Mammut Sports Group USA has appointed Mountain Lake Marketing sales agency to represent the brand in the Mid-Atlantic region. The partnership marks another growth step for Mammut as the brand continues to gain market share in North America, with pre-season orders up more than 40% across all product categories in early 2009.
The addition of Mountain Lake Marketing will allow Mammut to support current and future growth in the Mid-Atlantic, while deepening relationships with specialty retailers in the region. With a combined 80 years of outdoor industry experience, Mountain Lake Marketings team brings extensive knowledge of outdoor specialty channels and well-established retail relationships to Mammut. Mountain Lake principal Bill Love will lead sales representatives Mike Kazmierczak, Bill Keys, and Doug Reilly as a team, representing Mammut and servicing retail partners across Delaware, D.C., Maryland, New Jersey, New York, Pennsylvania, Virginia, and West Virginia.
“Our goal in partnering with Mountain Lakes sales team is to provide a premium level of service to our specialty dealer partners in the Mid-Atlantic,” said Mike Welch, National Sales Manager for Mammut USA. “With the power of four industry professionals representing Mammut, we can support and build upon the growth and demand weve seen over the last two years across the East Coast and its metro areas.”
