San Francisco-based public relations and sports marketing agency OutsidePR has announce a partnership with Mammut Sports Group-North America. OutsidePR will lead media outreach and execute Mammut’s North American media relations strategy.

“This is an exciting time be a part of the Mammut family. A rejuvenation in the company is bringing revolutionary technology ideation to life. With Swiss roots and 156 years of experience, we feel very fortunate to be a trusted brand and resource in the industry,” said Joe Prebich, managing director at Mammut Sports Group-North America. “Our partnership with OutsidePR is a collaborative motivation in inspiring new generations of outdoors enthusiasts and adventurers.”

“Like most industry veterans, we’ve long known of the of premium quality and technical expertise that Mammut imparts into their equipment and apparel,” said Jess Smith, vice president of OutsidePR. “We are looking forward to amplifying Mammut’s brand identity and reputation as the top outdoor performance brand in the world, with a strong new focus on customers, experience and technologies,”

OutsidePR specializes in endurance and outdoor sport public relations, from endurance racing and triathlon to snow and action sports.

Mammut will be showcasing the SS19 collection at Booth 36023-UL at Outdoor Retailer Summer Market in July 2018 and will be launching new technologies and product assortments in a lead up to, and alongside, the Spring 2019 collection.